Alcove

2021-2022

Brand creation, interior design, and styling for Alcove by MadTree.

COMPANY
MadTree Brewing

CREDIT
Creative Director: Kristi Murnahan
Designer: Nicki Shay + Cory Griewe
Architect: Drawing Department
Construction: Oswald
Living Wall Architect: Urban Blooms

MY ROLE
Branding
Graphic Design
Illustration
Interior Design + Styling

MORE PROJECT INFO
Alcove by MadTree is an inviting nook of nature in the heart of the city filled with local, crafted bites and beverages. A bar + restaurant, with vast greenery and light-filled spaces, that is designed to be an urban oasis.

Most of the building had been vacant for decades, making this project to be built from the ground up. From the branding to the interiors, every detail was thoughtful and intentional. The logo displays a juxtaposition between old meets new. Patterns are inspired from the space that mixes natural with modern. The color palette is designed to be warm, inviting, and playful. All elements came to life throughout every inch of the building.