Sweatt Shop

2021

Branding evolution for local gym, Sweatt Shop that is moving into a bigger space and wanting to refresh their current assets.

COMPANY
Sweatt Shop

CREDIT
Creative Direction: Simon Kretchik

MY ROLE
Branding
Logo Design
Illustration
Graphic Design

MORE PROJECT INFO
Sweatt Shop is a gym that is serious about lifting. Their motto: evolve faster. At Sweatt Shop, the belief is that they have the right trainers, equipment, and method to make all your goals possible, whether they be big or small.

The gym is moving to a bigger location and wanted to update all of their assets for the new space. The goal was to create a logo and assets that were clean but still packed some edge. The typeface has plenty of hard angles, while the illustration uses negative space on a classic gym staple. The three weights subtly tie in the gym’s core values—integrity, evolution, and mindset. Their previous brand colors were carried over from the previous branding, but supporting color options were added to their library.