Hyde Park Farmers’ Market

2021

Branding and illustration work for winter Hyde Park Farmers’ Market.

COMPANY
Hyde Park Farmers’ Market

MY ROLE
Branding
Logo Design
Illustration
Graphic Design

MORE PROJECT INFO
Coming out of COVID, Hyde Park Farmers’ Market was excited to have their winter market up and running again, this time at a new location. With the resurgence of the event, they wanted to refresh their event touchpoints, with artwork showcasing a new logo lockup and fun illustrations.

The illustrations brought a playful and colorful element that could be used across all event assets. A more simplistic logo lockup and type balanced out the hand-drawn feel of the produce art. Assets created: promotional and directional signage, sandwich boards, digital assets, merchandise, and more.